In a county that has witnessed mail pouch slogans for at least the last 75 years, a new wave of barn advertising helps send an entirely different message. For years West Virginia's barns were painted with the Bloch Brother's ad, Chew Mail Pouch Tobacco – Treat Yourself to the Best, but now a new campaign hopes to steer the state's youth away from tobacco use. Raising awareness about lung cancer and oral cancer, West Virginia’s Tobacco Prevention Campaign began in 2009. Today, communities are working together, posting their prevention messages on rural barns.
   The month of October has been associated with breast cancer for many years. Prominently displayed during October’s football season, breast cancer awareness received a big boost from the National Football League. Debuting on the NFL’s Monday Night Football October 1st, 2012, players displayed their pink with standard items, such as shoes, gloves and wristbands. One year, when the Bills met the Browns on Thursday Night Football, not only did Bills safety Aaron Williams dye his Mohawk pink, the referees also showed their support by tossing pink flags, rather than the traditional yellow.
   Here in Randolph County you'll find the first barn to go pink ! Phil Cooper's barn in Harman proudly displays the pink ribbon and a message for breast cancer awareness. Their three-fold mission hopes to help people stop smoking, start talking about breast cancer and to help raise money for cancer research. Now Randolph County has the state's fifth prevention barn and the first to go pink for breast cancer awareness.

    Whitmer Road, Harman, WV