|Photo by Amanda Haddox
Amanda Haddox Photography
It all began with a pink ribbon campaign 25 years ago, and soon after rubber wrist bands and a variety of attire were worn for the cause. Today, the color pink is immediately associated with Breast Cancer Awareness. Pictured here is West Virginia’s pink capitol dome in Charleston, announcing National Breast Cancer Awareness Month in a grand display.
While October is recognized as National Breast Cancer Awareness Month, the organization provides support the entire year, encouraging patients and their caregivers, and providing education material to the public.
Susan G. Komen Race for the Cure, the largest run/walk 5k race in America, is another way funds are raised for breast cancer research. Here in West Virginia, as well as all over the world, breast cancer affects more than just the patient. Friends and family deserve support as well. Throughout her time spent battling breast cancer Susan Komen focused on ways to help other women fighting the disease. Realizing her determination, Susan's sister Nancy Brinker promised to do all she could to end breast cancer. Within three years, Susan lost her battle with cancer, but her efforts live on through the Susan Komen Race for the Cure. Despite criticism by pro-life advocates, the promotion of some unhealthy products, and dropping from its four star rating, the foundation still provides millions of dollars for research, screenings and public health education.
Today, the Race for the Cure is held throughout America and has spread throughout the world. International events are held each year, including races in Belgium, Greece, Italy, Brazil and Germany. In 2009, The Race was held in Egypt, where the pyramids were illuminated in pink.
Think Before You Pink
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